Positioning & launch gate
NurseShift Studio is the proposed digital-product business; ShiftReady is the storefront identity used here. Serve graduating nursing students and new RNs with inclusive, practical career resources. Confirm the naming relationship before launch. Review complete PDFs, accessibility, pricing, personal-use terms, privacy notice, and refund policy before approving any publication. No domain purchase, paid advertising, store publication, or customer charges are authorized by this preview.
Automated delivery, after approval
Upload tested PDFs to secure product storage. After a verified successful payment, create download access in the customer library and send a transactional receipt with a secure download link. Test payment failures, duplicate events, link access, and refunds before enabling checkout. Keep optional marketing consent separate from delivery emails; provide unsubscribe controls. Delivery automation is proposed, not represented as activated.
Days 1–7 / Build the foundation
Day 1: confirm brand and audience. Day 2: outline the three products. Day 3: draft interview worksheets. Day 4: draft application pages. Day 5: draft planner pages. Day 6: produce and accessibility-check the free checklist. Day 7: prepare a consent-based email welcome sequence and approval checklist.
Days 8–14 / Teach before selling
Draft or, only after publication approval, post: Day 8 Instagram carousel on transferable experience; Day 9 TikTok introduction practice; Day 10 Pinterest résumé checklist pins; Day 11 email delivering the lead magnet; Day 12 Instagram STAR worksheet walkthrough; Day 13 TikTok interview-question practice; Day 14 Pinterest interview-prep pins and a review of saves and clicks.
Days 15–21 / Show the process
Day 15: Instagram workbook page tour. Day 16: TikTok cover-letter structure. Day 17: Pinterest application timeline. Day 18: email with one practice exercise. Day 19: Instagram orientation-planning carousel. Day 20: TikTok weekly reflection demo. Day 21: gather voluntary questions and refine product copy—without requesting patient information.
Days 22–30 / Invite the next step
Day 22: Instagram bundle walkthrough. Day 23: TikTok checklist demonstration. Day 24: Pinterest planner previews. Day 25: email explaining who each kit is for. Day 26: Instagram FAQ. Day 27: TikTok mock-interview routine. Day 28: Pinterest bundle overview. Day 29: email with transparent approved pricing and scope. Day 30: review reach, saves, opt-ins, clicks, and—only if sales are approved—conversion; choose the strongest topic for the next month.
Acquisition & email rhythm
Repurpose each weekly teaching topic across short videos, carousels, and searchable pins, linking to the free checklist when approved. Use a four-email sequence: immediate checklist delivery, day 2 practice exercise, day 5 workbook preview, day 8 kit comparison. Avoid unsolicited outreach, fabricated testimonials, clinical endorsements, and guaranteed hiring outcomes. Track results rather than promise them.